The Michelin Man Today – What’s New With Bibendum
Who Is the Michelin Man?
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Early Depictions
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
How the Michelin Man Changed With Time
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
Connection to Michelin Stars
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
This keeps him in the spotlight, linking heritage with modern prestige.
The Michelin Man’s Relevance Today
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
Why Bibendum Will Keep Rolling
After more than 130 years, the Michelin Man remains a unique cultural icon.
As long as Michelin Man doll tires keep rolling and Michelin stars keep shining, Michelin Man logo Bibendum will remain part of the story.