The Evolution Of The Michelin Man – More Than Just Tires

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Meet the Michelin Man in 2025

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand history icons - research by the staff of R 12imob, icons. :contentReference[oaicite:1]index=1

Surprising Facts About the Michelin Man

In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2

From Mummy to Mascot

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

From classic print ads to online platforms, the Michelin Man spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

Whether you spot him on a tire, in an ad, or linked to Michelin-starred restaurants, Michelin Man figure he bridges past and present.