Fluffy Animals Gambling Ad Was Irresponsible Says Watchdog
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Fluffy animals advertisement was irresponsible, says guard dog
28 October 2020
A gambling advert which included fluffy animals has actually been prohibited after being branded "careless" by the Advertising Standards Authority (ASA).
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The video advertisement for Gala Spins - part of the FTSE 100-listed gaming giant GVC Holdings - featured five toy animals.
The ASA ruled the advertisement "was most likely to be of particular appeal to under-18s" and for that reason "the advertisement was irresponsible".
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the yohaig code owner of Gala Spins stated it had actually eliminated the advert from all its channels.
The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video showing "fluffy favourite" toy animals.
It prompted a grievance to the advertising watchdog that the content of the advert was most likely to attract kids.
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The ASA agreed and stated: "Gambling ads should not be likely to be of particular interest children or young adults, specifically by showing or being connected with youth culture.
"We considered that the ad was most likely to be of specific attract under-18s and therefore concluded that the advertisement was careless and breached the [marketing] bonus code yohaig."
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Gala Spins stated it posted the video including stuffed animals in mistake and that it was an obsolete video.
It stated its intended target audience was females aged in between 18 and 65 interested in gambling.
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Gala Spins was censured by the guard dog 2 years ago for connecting betting and skill in an advert.
Among its TV advertisements featured a male playing on his tablet with a voiceover recommending: "Try it now and see if you've got the talent."
The ASA ruled that the line "see if you've got the talent" was efficiently an invite to gamble online in the context of the ad, and for that reason implied that viewers might utilize ability to improve their opportunities of winning.
Gala Spins belongs to Gibraltar-based LC International which in turn is owned by GVC Holdings, which bought Ladbrokes Coral in 2018.
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In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its various brand names, including Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.
It also owns a series of video games companies consisting of CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.
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