Bibendum At 130 – Why The Michelin Man Still Rolls Strong

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The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

Surprising Facts About the Michelin Man

In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2

The Evolution of a Legend

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

From classic print ads to online platforms, the Michelin Man figure (click for more) Man spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4

Final Thoughts on Bibendum’s Legacy

After more than 130 years, Bibendum remains timeless — evolving, adapting, but always familiar.