Meet Bibendum: The Michelin Man’s Evolution In 2025
The Origins of Michelin’s Famous Mascot
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Early Depictions
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
It also gave the mascot a unique personality beyond simply being a tire figure.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
His adaptability is why the figure has lasted over 130 years.
Connection to Michelin Stars
While Bibendum doesn’t personally hand out Michelin stars, the Michelin Man his image is closely tied to the guide that ranks the world’s top restaurants.
This keeps him in the spotlight, linking heritage with modern prestige.
Why Bibendum Still Matters in 2025
From print posters to virtual campaigns, he has evolved without losing his identity.
For the Michelin company mascot Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
After more than 130 years, the Michelin Man remains a unique cultural icon.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.