The Michelin Man In 2025 – Bibendum’s Ongoing Legacy
Why Bibendum Still Matters
Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1
Bibendum’s Hidden History
In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2
From Mummy to Mascot
By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3
Why the Michelin Man Still Matters—Today
He may not hand out Michelin stars, but his image is deeply tied to the guide that honors top dining and Michelin Man mascot travel experiences. :contentReference[oaicite:4]index=4
Why We Still Love the Michelin Man
The Michelin Man - Our Web Site - isn’t going anywhere — and that’s precisely why he still works.