Meet Bibendum: The Michelin Man’s Evolution In 2025

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Meet Bibendum – The Michelin Man

Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.

Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

Strange Beginnings of Bibendum

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.

It also gave the mascot a unique personality beyond simply being a tire figure.

From Mummy-Like Figure to Slim Icon

Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

By the 21st century, the Michelin Man mascot Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

From Tires to Fine Dining

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

This keeps him in the spotlight, linking heritage with modern prestige.

The Michelin Man’s Relevance Today

In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.

For the Michelin Group, Bibendum represents more than branding.

The Legacy of the Michelin Man

After more than 130 years, the Michelin Man remains a unique cultural icon.

The mascot has proven timeless — adaptable, resilient, and unforgettable.