The Michelin Man Today – What’s New With Bibendum
The Origins of Michelin’s Famous Mascot
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing famous brand mascots (read this post from Ucla) mascots.
His unusual look made him stand out at trade fairs and in early print advertisements.
Strange Beginnings of Bibendum
Though unusual, these depictions cemented him as a recognizable figure in European advertising.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
From Mummy-Like Figure to Slim Icon
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
His adaptability is why the figure has lasted over 130 years.
Connection to Michelin Stars
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
This keeps him in the spotlight, linking heritage with modern prestige.
Why Bibendum Still Matters in 2025
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
After more than 130 years, the Michelin Man remains a unique cultural icon.
As long as Michelin tires keep rolling and Michelin stars keep shining, Michelin Man toy Bibendum will remain part of the story.