The Michelin Man Today – What’s New With Bibendum
Who Is the Michelin Man?
Since his first appearance in 1894, the Michelin Man has become a global cultural figure.
Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.
Strange Beginnings of Bibendum
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin Man logo tires could "drink up" road hazards.
This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.
How the Michelin Man Changed With Time
This updated look remains in place today, ensuring he stays relevant to a new generation.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
Connection to Michelin Stars
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
The Michelin Man’s Relevance Today
His mix of history, humor, and adaptability ensures he connects with new audiences.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
Why Bibendum Will Keep Rolling
He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.