The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

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The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

From Mummy to Mascot

By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

After more than 130 years, Bibendum remains timeless — evolving, Michelin Man character adapting, but always familiar.