The Michelin Man In 2025 – Bibendum’s Ongoing Legacy
The Michelin Man Keeps Rolling
Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1
Bibendum’s Hidden History
His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2
From Mummy to Mascot
By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3
Why the Michelin Man Still Matters—Today
Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Why We Still Love the Michelin Man
After more than 130 years, Bibendum remains timeless — evolving, Michelin Man character adapting, but always familiar.